With the constant dynamics of ever-changing scenario, it’s imperative to stay on top of the latest developments in the inbound marketing space. Why? Well, it’s simple - in order to have an edge over the competition, being on top of what's working, why it is working, who it is working for, etc helps to stay well-aware and informed, doesn’t it?
So, before you start working on your next inbound campaign, here are a few latest inbound marketing statistics that encapsulate the overarching scenario of relevant changes that can't be ignored.
1. As per Gartner, by 2023, Autonomous Marketing Systems Will Issue 55% Of Multichannel Marketing Messages Based On Marketer Criteria And Real-Time Consumer Behavior, Resulting In A 25% Increase In Response Rates.
The impetus of marketing automation is growing as the focus is swiftly shifting to coin the right strategies for striking the right connections with prospects and consumers. Marketers are investing time in how to go about this, placing the onus of monotonous and recurrent hygiene tasks with marketing automation systems. Equipped with machine learning and AI, these platforms tools leave the mantle of follow-ups, personalised content targeting and a lot more to the discretion of automation.
2. According to HubSpot, “70-80% Of The Search Engine Users Only Focus On Organic Results”.
No doubt why 61% of marketers highly prioritise improving SEO and their online presence. Where most consumers don’t even go past the first page of search results, the importance of content and website optimisation becomes crucial. So, keep these stats in mind while creating your next SEO strategy for organic search engine results.
3. 60% Of Marketers Create At Least One Piece Of Content Each Day. (eMarketer)
You don't need a lot of connections, readers, and influencers for your blog to be a hit. Simply create the kind of content that's relevant, has everything your buyer personas through different stages of the funnel are looking for, and is highly SEO-optimised. Of course, you can use content marketing tactics such as guest blogging, including an influencer or an industry expert, etc but at the centre of it is content. So, the more consistently you share unique and compelling content, the higher are the chances for you to increase your organic traffic.
4. 61% Of Mobile Searchers Are More Likely To Contact A Local Business If They Have A Mobile-Friendly Site. (Junto)
There is a growing impetus to website optimisation and SEO as a majority of consumers perform online research before making a buying decision. As most of these searches take place on the mobile, it’s imperative to optimise it and make it mobile-friendly to boost conversion rates. This also undeniably means that you also need to pay attention to the website responsive rate on mobile, apart from making sure your site is accessible to all those you are targeting.
4. SEO Industry Is Prophesied To Reach A Whopping 80 Billion Dollars By The Year 2020. (Forbes)
Businesses that show up on the first page of search results get about 92% of consumer traffic which indicates the growing emphasis of investing in SEO. So, it’s not surprising that by the year 2020, the US is bound to spend a towering amount of about 80 billion on SEO services, as told by Forbes Cite Borrell Associates. This is much more than that spent in the years 2016 and 2018 where the investments were of $65.26 and $79.27 billion, respectively. Ensure you are not hit by regular Google algorithm changes that have also taken into account how voice search is going to play a part in your inbound strategy.
5. Linkedin Is The Largest Professional Network With 610 Million Members As Of 2019. (Linkedin 2019)
Being one of the fastest-growing social networks dominated by professionals and influencers, LinkedIn has a whopping 610 million members. With 303 million active users, LinkedIn has 40% of its members that use it daily. With relevant content and targeted ABM campaigns, LinkedIn has proven to be a greatly fruitful medium of escalating conversion rates and lead generation.
6. Adwords Yield An Income $2 Of Every $1 Spent By Businesses. (Blue Corona, 2019)
Google drives more than 90% of the website traffic whilst consumers are bound to perform an online search before making a purchase. With the PPC model, you are only paying if your prospects click on the ad and land on your website. The return on investment is literally double and there’s no reason why you shouldn’t be including this in your inbound marketing strategy to boost website traffic and conversion rates.
7. The Average Unsubscribe Rate For Emails Is 0.21% (Sales Cycle)
One is the top fears of marketers while investing in email marketing is the fear of customers hitting the unsubscribe button. However, here is a breath of fresh air for all those living under that agitation. Despite the odds of it are very low, it is still important to create and share content that is highly personalised and relevant.
8. A Delay Of One Second In Mobile Page Response Can Reduce Conversions By 7%. (99 Firms)
With an overload of information and options floating all over the internet, consumers lack the patience and have an immensely low attention span. If you have managed to get them to your website, have captured their attention through AdWords or organic search results, it would still be of no good if your web pages aren’t well optimised as even a second of delay can cost you a lot of conversions. Along with making it mobile responsive, loading speed is also something that needs attention.
9. Video Marketing Drives 66% of Qualified Leads Annually (Optinmonster, 2019)
Along with driving more than half the target number as leads, video marketing also creates a great deal of brand awareness, 54% to be precise. 93% of marketers owe their kudos to videos on social media for successfully landing a new customer. Moreover, including a video in a post increases organic traffic from search results by 157%.
10. Search Engines Bring In 10x More Traffic To Shopping Sites Than Social Media. (Search Engine Land)
If used the right way, SEO can drive more than 14.6% conversion rate. With the presence of billions on social media, it still can’t beat the power of search engines that drive more than 93% of the total traffic. Working on SEO, content marketing, website optimisation and investing in AdWords is therefore imperative to be incorporated in the inbound marketing strategy.
11. Marketers Who Prioritise Blogging Efforts Are 13 Times More Likely To See Positive Return On Investment. (Hubspot)
Inbound marketing is all about influencing, engaging, and delighting customers. It is key to create content that is relevant, personalised and answers the questions of your prospects, in order to grow. Blogs help in not only optimising the website, gaining traction and increasing conversion rates, but also help you engage with prospects and consumers. But creating alone is not enough, depending upon your buyer persona and where they are most active, you also need to distribute the content in the right manner.
12. Active Email Accounts Are Expected To Hit The 5.6 Billion Mark This Year. (Statitsa, 2019)
Email marketing till date is one of those channels that can produce the highest ROI by not costing you a fortune. Additionally, mobile readers who open an email a second time from a computer are 65% more likely to click through. Relevant and customised content sent to the right subscriber list can fetch you a lot of conversions.
Quick Refresher
Staying up-to-date with the ever-changing trends in inbound marketing can be as herculean as it is crucial. Use these inbound marketing statistics to better understand how you can best target your audience and which forms of inbound marketing can yield you higher ROI. Which of these stats were you already aware of? Do you keep these in mind while creating inbound strategies? Share with us in the comments below.
