In the rapidly evolving world of Customer Relationship Management (CRM), staying abreast of technological advancements is crucial for maintaining agility in a competitive landscape. And guess what? Salesforce stands out as one of the leading names in CRM, offering an integrated software solution that unites all essential departments.
As one of the pioneering software-as-a-service (SaaS) companies, Salesforce CRM, like other CRM software, aims to better manage customer data. It provides companies with a competitive edge by deeply understanding customer needs. To date, over 150,000 companies worldwide are leveraging the extensive benefits of Salesforce cloud services (Source: Salesforce).
Not only this, but Salesforce cloud services empower businesses to boost sales, automate workflows, gain real-time insights, generate leads, and maximize overall business revenue.
So, in this blog, we'll explore the various Salesforce cloud services you need to know to maximize your CRM platform investment for your business.
Types of Salesforce Cloud services:
1. Sales Cloud
According to Backlinko, Salesforce Sales Cloud has reached $7.58 billion in revenue, making it the top choice for both B2B and B2C firms. The Salesforce Sales Cloud empowers businesses to manage the sales journey from the initial touchpoint to closure, ensuring that all sales activities, pipeline progress, and representative actions are thoroughly recorded. Additionally, the Sales Cloud allows you to manage marketing efforts and provide seamless customer support.
2. Service Cloud
The Salesforce Service Cloud is invaluable for case tracking, social networking plug-ins, chatbot support, and consulting services via phone. Most businesses utilize the types of managed services in-Salesforce Service Cloud to provide seamless support and end-to-end customer service.
In essence, this cloud streamlines service operations to enhance agent productivity by assisting them with the knowledge base, live chat, service console, omnichannel support, and much more, ensuring customers feel valued with each interaction.
3. Marketing Cloud
The Salesforce Marketing Cloud, also known as Journey Builder software, is a comprehensive digital marketing platform that enables organizations to create, automate, and personalize marketing campaigns while targeting potential customers across various social channels.
With a wide range of features and benefits, the Marketing Cloud empowers you to manage customer journeys, mobile marketing, email marketing, social media, web personalization, content management, data analytics, and more.
Additionally, the Salesforce Marketing Cloud's integration with third-party apps and other cloud services allows you to leverage the benefits of both worlds under one umbrella.
4. Community Cloud
Community Cloud is an online digital experience platform by Salesforce, designed specifically for customers, partners, and employees to communicate, collaborate, share insights, and build relationships. Essentially, it provides a shared space for collaboration across various organizations, generating mutual benefits for all involved.
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5. Salesforce Commerce Cloud
Salesforce Commerce Cloud is a cloud-based platform designed for B2B (business-to-business), B2C (business-to-consumer), and D2C (direct-to-consumer) companies, providing exceptional e-commerce solutions. Covering all stages of your e-commerce journey—from discovery and delivery to ongoing support—it enables businesses to attract, convert, and retain customers effectively by leveraging its core capabilities. Additionally, it assists with inventory management, route tracking, stock analysis, offline updates, and much more, empowering your sales representatives to manage field data even without an internet connection.
6. Salesforce Analytics Cloud
Salesforce analytic cloud, also known as Einstein analytics, offers simplified visualisation in the form of charts, reports, dashboards, pictorial forms, and graphs of complex data and large data files to uncover accurate insights. Additionally, it supports data integration from multiple sources, mobile access to dashboards, and collaborative sharing.
7. Salesforce Financial Cloud
Salesforce Financial Services Cloud streamlines financial operations, including taxes, invoices, and more. By ensuring the utmost security, this cloud solution secures connectivity with customers, partners, and employees. It provides a unified platform for managing customer data, applications, and processes in the financial sector.
8. Salesforce Field Service Lightening (FSL) Cloud
Salesforce FSL cloud is highly customizable, mobile-friendly, and user-friendly and designed for field workers. It helps you manage work orders, scheduling, and your mobile workforce. From managing dispatchers to agents, FSL cloud helps you set up multilevel service territories to represent regions where mobile workers provide services.
Additionally, it tracks inventory, warehouses, service vehicles, and customer sites. Scheduling one-time or recurring work orders considers worker preferences, skills, and required parts.
9. Salesforce Experience Cloud
Salesforce experience cloud empowers you to develop secure websites, portals and applications. Being a versatile digital experience platform, this offers pre-built apps and low-code web tools to make effortless iterations while prioritising security.
10. Salesforce Non-Profit Cloud
This software-as-a-service (SaaS) solution offers a comprehensive set of tools to manage non-profit organizations' operations. From donor management, fundraising, and program management to constituent engagement, Salesforce Nonprofit Cloud provides seamless customization to meet your organization's specific needs.
11. Salesforce Health Cloud
Salesforce health Cloud is widely utilized in the healthcare industry to manage patient data, visit history, and drug records, enhancing doctor-patient care coordination. With Salesforce Health Cloud services, the healthcare industry can implement a comprehensive care management system, patient portal, mobile app, and integration capabilities with other applications and electronic health records (EHRs).
12. Salesforce IoT Cloud
When your organization needs to store and process Internet of Things (IoT) data, you can utilise the service of Salesforce IoT cloud. The platform is built to take in massive volumes of data generated by devices, sensors, websites, applications, customers and partners.
13. Salesforce App Cloud
With the core capabilities especially tailored for social, mobile, and cloud-based applications, the Salesforce app cloud stands out as the go-to platform for tech giants. It helps you develop custom apps on the Force.com platform designed for developing, deploying, and managing applications.
A few tools provided by app cloud are:
- Force.com
- App exchange
- Heroku
- Thunder
- Sandbox
In a Nutshell,
Choosing the right platform is crucial for securing your website, but implementing and ensuring ongoing maintenance is the key to success. This is where TransFunnel steps in. As a Salesforce partner, we take pride in delivering Salesforce cloud services to businesses aiming to reach the next level. Our Salesforce consulting services ensure you get the maximum potential from your Salesforce investment, helping your business thrive and grow in the competitive landscape.
From training to staffing solutions to customer integration in Salesforce CRM, TransFunnel does it all. To know more about our services, get in touch.
