How to Create a Custom Application Using Salesforce
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Stop Coding, Start Creating: Build Your Custom App in Salesforce

TransFunnel Consulting
TransFunnel Consulting
Feb 11, 2025

"Necessity is the mother of invention" - modern technologies bring it to the forefront. As businesses globally face unique challenges that demand bespoke or customised solutions. But the intricacies and complex coding involved in developing custom apps become a significant hurdle for many businesses. This is where Salesforce steps in. By leveraging point-and-click, lightning web components (LWC), and other in-built features, you can create custom apps in Salesforce without prior coding knowledge. 

In fact, a Salesforce study reveals that 75% of businesses claimed that customer expectations are rising with each passing day at an unprecedented rate. And 86% of them start investing in new technologies to keep pace with the market competition. 

So, are you one who wants to exceed customer expectations and build lasting relationships by delivering tailored solutions? This blog post covers the crucial steps to helping you create a custom app in Salesforce. Let's get started! 

What is a Custom Application in Salesforce? 

A custom application in Salesforce is a full-pledged tailored solution built to address your business needs. Rather than relying on off-the-shelf software, Salesforce CRM enables you to design apps that reflect your unique objectives. Such apps may include custom apps, objects, fields, workflows, and even dashboards to streamline processes and enhance productivity. 

Creating custom applications in Salesforce ensures its user-friendly process and is even more effortless with its point-and-click tools. 

Why Use Salesforce for Custom App Development? 

Salesforce is the fastest-growing customer relationship management platform. Apart from being inclined towards sales, it also streamlines marketing efforts and makes development a cakewalk with its effective features. 

#1. Easy-to-use Interface  

By using drag-and-drop features, you can build an easy-to-navigate and user-friendly custom app. You don't require prior coding knowledge to leverage the in-built coding features.   

Read Also: Zoho CRM vs. Salesforce

#2. Fast-Paced Development  

Salesforce platforms offer point and click features for custom app development while assuring smooth applicative development, thus saving a lot of time incurred in deployment.  

 #3. Scalability  

An app built within Salesforce enables your business to expand while your application can accordingly grow. So, when your business outgrows the existing capabilities or you may switch to enterprise-level plans, you can scale the platform capabilities as needed. 

 #4. Integration Capabilities  

Connect your custom application to the existing tools at Salesforce or third-party applications for smooth working processes and maximum productivity. You can even select the apps from Salesforce Trailhead for integration, enabling you to unlock the potential of multiple apps under a single platform. 

#5. Cost-Effectiveness  

Hiring skilled developers may be a costlier choice. However, skipping this part and giving the headache of building a custom app to a certified partner sounds a cost-effective solution. 

Steps to Create Custom Application in Salesforce 

Creating a custom app in Salesforce is challenging for beginners and sometimes even for experts. Following these steps to turn your vision into life. 

Step 1: Log in to Salesforce 

Log in to your Salesforce account if any, or else sign up for a free trial to explore its in-built features and capabilities. 

Step 2: Navigate to the Setup Menu 

  • Click > Gear icon > upper-right corner. 
  • Select “Setup” from the menu bar. 

This is your initial step for building a custom application in Salesforce. 

Related Blog: How to Integrate HubSpot with Salesforce

Step 3: Create a New App 

  • In the Quick Find box, search for “App Manager.” 
  • Click on “New Lightning App” or “New App” (depending on your Salesforce version). 

Step 4: Configure App Settings 

  • Choose a meaningful app name (e.g., “Sales Tracker”). 
  • Upload a custom logo for branding purposes. 
  • Select options like tabs or utilities, depending on user needs for easy navigations. 

Step 5: Add Custom Objects and Fields 

Custom objects and fields are the backbone of your application. To create custom objects: 

  • Go to the Setup Menu and search for “Object Manager.” 
  • Click “Create Custom Object.” 
  • Define its label, name, and record type. 

You can also add custom fields (e.g., “Customer Feedback” or “Order Priority”) to capture relevant data. 

Step 6: User Interface Design 

  • Use Salesforce’s App Builder to create user-friendly layouts. 
  • Drag and drop components like forms, buttons, and charts. 

Step 7: Set Permissions and Profiles 

Ensure only authorized users access the app by configuring roles and profiles: 

  • Navigate to “Users” in Setup. 
  • Assign permissions based on job responsibilities. 

Step 8: Test and Deploy the App 

Before launching, test the app to ensure everything works as intended. You can even gather feedback from team members to refine the user experience of your app. 

Related Blog: Explore How Salesforce CRM Can Help Your Business Scale

Tips for Successful Salesforce Custom Development 

  1. Start creating a small app and later scale as needed. 
  2. Engage stakeholders and team members to ensure the new apps meet specific needs.  
  3. Utilise Salesforce's extensive documentation and Trailhead tutorials to address your challenges.  
  4. Don't be left behind with gaps, collect feedback and make improvements. 

Conclusion 

Salesforce empowers businesses to create tailored solutions without the complexity of traditional coding. By following these steps, you can build a custom application in Salesforce that aligns with your unique goals. Whether you’re enhancing team productivity or improving customer experiences, the possibilities are endless. 

While Salesforce gives the tools to develop custom applications, still some configurations require expert assistance. However, partnering with an expert like TransFunnel can bring your app to a whole new level. 

How TransFunnel Can Help You Create Custom App in Salesforce?

As one of the top Salesforce Consulting Partners, TransFunnel specialises in Salesforce custom development and app creation.  They bring experience and expertise to the table while taking the development burden off your shoulders. From analysing app development requirements to assisting with the best solutions, and developing a unique app, TransFunnel has your back. 

Here's how we can help: 

#1. Tailored Solutions  

TransFunnel understands your business requirements and possesses the expertise to develop a custom app in Salesforce that addresses specific challenges. 

#2. Expertise and Experience 

We have a team of experts who guide you throughout the process of developing a custom Salesforce application. 

#3. Advanced Features 

We will make your app rich with features that range from integrating third-party apps to the most complex workflow settings in custom apps. 

#4. Training and Support 

We prioritise addressing customer challenges and hence offer immediate responses to your queries even post-development. 

Stop coding and start creating your custom app in Salesforce today. Contact Us 

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