7 ways to become a HubSpot Pro with TransFunnel
HubSpot training is essential for individuals and businesses looking to leverage the full potential of the platform. It provides users with the necessary knowledge and skills to navigate the interface, implement best practices, and maximise the benefits of HubSpot's marketing, sales, and customer service tools.
Implementing HubSpot as a marketing automation solution continues to be the one of the most preferred choices among companies, as evidenced by The State of Marketing 2023 report by HubSpot.
According to the report, 42% of marketers have seen an increase in the number of campaigns they work on each quarter from 2021 to 2022, and this trend continues to rise in 2023. On average, marketers plan to launch nine campaigns per quarter in 2023. The report also reveals that the average marketer spends six hours each day on manual, administrative, or operational tasks.
However, life does not become easier by simply onboarding onto HubSpot. HubSpot onboarding training from an experienced HubSpot solutions partner is essential to enhance productivity, develop effective marketing strategies, optimise sales processes, deliver exceptional customer service, gain valuable data insights, and stay up to date with the platform's latest features and updates. By investing in HubSpot training services, individuals and businesses can unlock the full power of the platform and drive growth and success.
Transforming HubSpot Training: The TransFunnel Approach
1. Solution Adoption
TransFunnel’s HubSpot training is centered around ensuring smooth adoption of HubSpot within the organisation.
For us, the company goal comes first. We focus on what exactly the organisation is expecting from this whole automation process and then go on to setting the KPIs for their teams.
From providing guidance on implementing the solution to setting up workflows and integrating it with your existing systems for continued seamless operations, the HubSpot elite solutions partner can ensure your team is moving in the right direction with HubSpot.
2. Value Realisation
With a phased approach and not loading the team with information, we deliver training in phases and facilitate incremental value realisation. This phase-wise approach ensures that the teams are able to absorb the training and get the most out of every session.
3. Client Assistance
TransFunnel recognises the uniqueness of each business and offers personalised assistance to clients, understanding their distinct requirements and challenges. For this, we establish the importance of the client’s dedicated support and guidance to help us make the right training strategy to enable user adoption among their teams.
From management buy-in to understanding their business process and requesting one or two POCs from their marketing and sales teams, we define the funnel phases. We provide surveys to see how much of the platform they have understood and the gaps that we need to fill and then establish the means of learning.
4. Rollout and Change Management Plan
By recruiting champions in the team to advocate for the process, TransFunnel rolls out the change gradually in phases instead of doing it all in one go. By defining goals and objectives and the value realised from each phase, we ensure that the benefit of each phase is leveraged.
5. Drive Training Structure
TransFunnel designs a structured training program to cater to different roles and skill levels within your organisation. We offer a step-by-step approach to ensure comprehensive learning and skill development. Phased training, dividing full HubSpot growth stack across use cases and case studies, facilitating incremental value realisation from training, making available relevant documents, aligning training flow to client's business process and covering HubSpot products and features are some of the ways TransFunnel's drives the training structure.
6. Training Content
TransFunnel’s training content is specially crafted to build the team's interest in marketing automation to understand how it is vital for a company's growth and its new goals. For this, case studies and use cases across industries driving ROI using marketing automation and industry numbers are shown to highlight the importance of marketing automation.
This content is customised based on your business requirements and designed to empower users with practical knowledge and skills that they can immediately apply in their day-to-day activities.
7. Success Metrics for ROI & Adoption
TransFunnel helps you measure and optimise the return on investment (ROI) and adoption rates of HubSpot within your organisation. They establish success metrics and benchmarks to track the progress and effectiveness of your HubSpot implementation.
Benefits of a Certified HubSpot Solutions Partner for Training
A. Experience
Partnering with a HubSpot-certified agency or partner enables you to access the experience and expertise they bring to the table. Their demonstrated experience in multiple domains across clients puts you at a competitive advantage. They offer in-depth knowledge of the HubSpot platform, along with valuable insights, the latest best practices, and more. Their main role is to guide your team effectively throughout the training process so that the team is comfortable to independently use the platform.
B. Customisation
Each business is unique and has distinct requirements and goals when it comes to HubSpot implementation. An advanced HubSpot training partner possesses the capabilities to align the training program with the specific demands of your business. They can assess your organisation's skill gaps, identify areas that need the most attention, and create a tailored training plan to address those areas effectively. This ensures that the training is relevant, impactful, and directly applicable to your business without incurring any loss of time or other resources.
C. Content and Training Material
Partnering with a HubSpot certified trainer grants you access to a comprehensive range of training material that complements the training sessions. This material may include tutorials, videos, documentation, and other resources that offer step-by-step instructions and guidelines for using HubSpot effectively. It's worth noting that these resources serve as valuable references even beyond the completion of the training sessions, enabling users to continue learning and accessing support as needed.
D. Ongoing Support
Implementing HubSpot is not a one-time activity; it involves a learning curve to combat ongoing challenges. By partnering with a HubSpot solutions partner, you can benefit from continuous support and assistance throughout your HubSpot journey. They offer guidance, answer questions, and provide solutions to any issues or roadblocks that may arise during and after the training. This ensures that you have a reliable source of support to help you navigate the complexities of the platform and make the most out of HubSpot's features.
In conclusion, HubSpot training is essential for organisations to unlock the full potential of the platform. Ensuring that your team is associated with the right HubSpot training partner and well-equipped to maximise the benefits of the platform and drive growth are a prerequisite for success in today's competitive digital landscape.
TransFunnel, a HubSpot platform enablement accredited partner offers a tailored approach to HubSpot training that addresses the specific needs and goals of your business. Our expertise and experience ensure that you receive guidance based on best practices and strategies that are relevant to your industry and objectives.
