In today’s fast-paced marketing landscape, staying ahead of the curve is essential to outpace the competition. Whether you’re running a large enterprise or just starting out, marketing automation services are longer an option—it’s a necessity. It empowers businesses of all sizes to streamline operations, reduce manual tasks, and enhance agility for better productivity and growth.
Are you still juggling with spreadsheets and facing unnecessary delays? If so, it’s time to embrace the latest marketing automation trends. Discover the strategies that can transform your operations and accelerate your business to new heights. Let’s make your processes smarter, faster, and more efficient—because your business deserves it.
Let’s see what trends you must be aware of but before that take at glimpse on marketing automation.
What is Marketing Automation?
Marketing automation is leveraging customer relationship management platforms and technologies to automate redundant marketing tasks and workflows. By performing email marketing, social media management, analytics, and other tasks, you can save valuable time, reduce manual efforts, and deliver highly personalized messages to your potential audience.
At its core, implementing trends in marketing automation benefits you in several ways:
- Automate routine tasks including emails, social media posts, tracking custom behavior, etc.
- Improve customer experience by offering them personalised solutions
- Automation manages large volumes of leads and customers at scale, boosting productivity without sacrificing quality.
- Measure and optimise the performance of marketing efforts in real-time
Top Marketing Automation Trends
1. Full Funnel Omnichannel Marketing
With the global marketing automation sector expected to reach 11 billion dollars by the start of the 2030s (Statista), omnichannel marketing can’t be ignored. This marketing automation trends plays an integral role in engaging prospects and building trust as it allows a business to connect with users based on interests and engagements on different channels.
With omnichannel marketing, organisations can not only monitor campaigns but track performance and offer real-time statistics for an on-point engagement at the right time with the aptest channel. Leveraging information related to user patterns, behaviour and trends to improve strategic campaigns leads to a four-fold increase in the users.
Automating the omnichannel marketing strategies is all about personalising customer data, building a consistent image across mediums and tracking customer behaviour. It encourages the marketers to design their campaigns that are integrated and interconnected to create a unified message across all channels.
2. Personalised Content
With the rise of marketing automation and big data, marketers have unlimited opportunities to deliver product recommendations, personalisation and multiple offers to their target audience by analysing and collecting customer data, automating triggered messages, customer segmentation and so much more.
An Adobe study shows 61% of the consumers report that diversity and marketing are both crucial to them while 38% were more likely to patronise brands that ran diverse marketing campaigns than the ones that did not.
Automation enables personalisation via email marketing, SMS marketing, social media, loyalty offers, discount, referrals, and so on with the aim of providing the right message using the right channel at the right time. By sending customer exclusive offers, recommendations based on products, reminders to purchase and knowing how to retain the customer across all touchpoints, automation does best to retain customers with personalisation.
3. Mobile-First Approach
We can’t deny the importance of the mobile-first mindset. It’s undeniable because 60% of all digital advertising spending is directed to mobile platforms (Source: Statista). From reaching potential customers to measuring a campaign’s effectiveness, converting leads into customers and more.
Mobile-first approach fully understands the users through behaviour analytics by targeting the right audience with real-time segmentation. All this is possible by enabling mobile marketing via automation and analytics tools that encourage mobile-friendly templates for emails, landing pages, personalised messages, etc for the end-users.
As the new trends in marketing automation bring impeccable features, businesses can ensure maximum mobile engagement. Features like push notifications and in-app messages during special offers and introductory promotions increase brand loyalty and boost engagement.
Additionally, loyalty campaigns, personalised notes, post-sales communication, frictionless enrollment are a few tools that help in nurturing clients to drive customer acquisition.
4. Native and Custom Integration
Marketing automation solution is on the rise because it’s a huge relief for the customer-facing teams (like sales reps, marketers, customer success managers) who are used to performing repetitive tasks manually. There are fewer human errors, customer-facing employees are more productive, and integrations can be implemented quickly and easily.
From personalised and integrated messaging, social media syncing, CRM integrations to email accounts in sync and more, marketing automation trends makes integration effortless yet seamless to improve interactions with customers and various internal teams of an organisation.
5. Customer Journey Orchestration
Fostering customer journey experience requires strategic planning and effort. A company needs a good customer journey orchestration that can be done by employing the right customer journey diagnostics, focusing on customer retention and understanding the intent with a clear communication strategy.
And all of it is possible by implementing the new trends in marketing automation for personalised services and support. When you target specific interests of your customers with the help of bulk email services, CRM and marketing automation, automated email platforms, you’re enabling automation in the customer journey.
6. Predictive and Generative AI
According to Market.us, the global predictive AI market size is expected to grow to $108 billion by 2033. And guess what? 75% of businesses will adopt or integrate these predictive analytics into their marketing strategies. This will help you get insights into your customer behavior, purchase history, pattern, and preference. So, businesses like yours can predict their choices to meet their demands.
Armed with these insights, you can take proactive measures to reduce churn, including addressing product issues promptly, re-engaging customers through targeted campaigns, offering competitive deals, improving customer service, setting realistic expectations in marketing communications, and much more. In general, predictive analytics helps you generate new leads and retain existing ones effortlessly.
7. Smarter Chatbots
According to gms.net, chatbots save valuable time and minimise your annual customer service costs by up to $8 billion. You can use these chatbots on your website, social channels, and messaging apps to entertain customers in real time. And guess what? It assists with order tracking, responding to customer inquiries, and recommending personalised products.
In addition, you can leverage chatbots during peak hours to handle traffic or when live support is unavailable. Most e-commerce websites use these chatbots to suggest products, order statuses, and more. By integrating chatbots into your marketing automation platform, CRM, and other channels, you can offer exceptional, consistent, and automated user experience across all customer touchpoints.
8. Email Drip Campaigns
A HubSpot study reveals that 4 billion users leverage email daily to engage with their target audience, highlighting email marketing as one of the most powerful tactics for reaching potential customers. However, manually running drip campaigns can be a burden—prone to errors, time-consuming, and often inefficient. This is where marketing automation steps in, taking the load off your shoulders and maximising the impact of your emails through CRM integration.
With an email drip campaign, you can set up automated actions, such as "Buy Now," "Subscribe," or "Let’s Collaborate," to guide users through the customer journey. You can even schedule a series of emails—starting with a welcome message, followed by additional emails sent days or weeks later—to nurture leads and drive conversions more effectively.
9. Automated Social Media Marketing
According to Wisernotify, 68% of marketers consider social media marketing the best platform for generating leads. As of July 2024, there are 5.45 billion internet users worldwide, with 63.7% of them being social media users (Source: Statista). Social media is a powerful community for engaging with your target audience and driving leads—and its growth is accelerating every year.
This underscores the critical importance of consistent posting on social media, which is where marketing automation truly shines. It allows you to automate or schedule posts for weeks or even months in advance, ensuring no day is missed. This not only saves time and effort but also reduces costs and frees up resources for other crucial areas of your business.
10. Short-form Video Content
With the inception of platforms such as TikTok and Instagram reels, short-form videos have become the door to businesses' marketing their brands. And no wonder video marketing has emerged as the right trend to engage the audience and generate traffic by 82% (Source: Cisco). This marketing automation trend is not only a quest for attention but also a swift, effective method that reflects your brand through visually appealing content to your target audience.
Marketing automation platforms such as HubSpot also make it easier for you to create and share short-form videos, among other things. You can even schedule posts, see the engagement, and analyze your performance metrics. This means that your content is reached to the right people at the right time, enabling swift adjustments via real-time feedback. We can say whether you want to promote product highlights, customer testimonials, or behind-the-scenes peeks, short-form videos can really drive engagement and conversions.
11. Community Building
In a world where business emphasis is more on brand loyalty, fostering the community around your brand makes all the difference. And manual efforts to make it happen are challenging. This is where marketing automation platforms step in. It will help you streamline the management of online forums, social media groups, and community engagement initiatives.
Additionally, the platform's exceptional features including automated surveys, polls, and feedback enable you to keep track of real-time insights from your community to personalise content as per user preferences. There is no doubt that customers love feeling heard and valued by the brand, which increases customer retention and transforms satisfied customers into brand advocates. This current trend emphasises that people don't just buy products; they want to be part of a brand story, and automation can help you craft that story effectively.
12. User Generated Content
User-generated content is increasingly gaining traction and becoming a powerful trend in this competitive business landscape. According to Billio, 93% of marketers are unlocking the benefits of user-generated content in their marketing efforts and claim it performs better than traditional methods. Following this, customers are more likely to engage with the content created by their fellow peers. This trend offers a remarkable possibility for marketers to tap into the uniqueness of their customers while decreasing content creation costs.
Using marketing automation, brands can easily curate, manage, and promote UGC across the platforms. Automated requests sent to customers to share either their experiences or products with them may streamline the entire process, allowing more and more users to participate in it. Moreover, showcasing UGC in your campaign not only strengthens community bonds, but it also provides social proof that influences the decisions a potential buyer makes.
Conclusion
Marketing automation trends will squeeze more out of your existing resources to get the right content in the right hands at the right moment. Not to eliminate redundancy, but to improve marketing efforts, boost efficiency, and maximising productivity, these trends change your business game. And there will be moments for the companies where customers will say, 'This company exactly offers what I need'.
Why TransFunnel?
Streamlined processes, smooth operations, zero errors, and accurate reporting—sounds perfect, right? These are the goals every business strives for in today’s competitive landscape, and you’re no exception. The good news? You can achieve all of this with the right partner, and that’s where TransFunnel comes in.
With their deep expertise and industry knowledge, TransFunnel Consulting can help you implement a marketing automation strategy that aligns with the latest trends, ensuring your brand connects with your audience in the most effective way possible.
As a certified partner of top marketing automation platforms like HubSpot, Salesforce, Pardot, Marketo, and more, TransFunnel brings a wealth of experience to the table. They don’t just implement automation—they deliver tailored solutions that drive measurable results. Let them help you take your marketing to the next level.
Embrace the latest marketing automation trends to stay competitive. Connect with us today!
