Inbound strategy
We help strategise your brand’s journey towards improved customer awareness.
Do you want to hold your customers by the scruff of their necks and tell them about your brand? Or do you want them to find your brand and information about its products and services naturally, when they are looking for such information? The former is not an option, isn’t it? No one likes aggressive marketing. Inbound is the opposite of ‘in your face’ marketing and convinces your target audiences to make a buying decision in favour of your brand.
What is an inbound strategy? This is an umbrella term that includes a list of activities that puts your brand in front of your target audience, when they want to know more about it. Simply put, you want your business information to be found, only when your audience is trying to find it, not before, not after. This increases chances of your audience converting into prospects, who then turn into leads and finally into customers who make a buying decision. The foundation of every inbound strategy rests on targeting the right persona with informational and branded content that boosts brand reputation and instils brand trust. Together this drives buyer confidence.
