Do you ever ask yourself why some web pages turn potential visitors into loyal buyers, while others fail completely? There is one thing responsible for this difference – knowing what a sales funnel is and how to lead the client through it properly.
A sales funnel can be described as a map on which a large number of potential clients at the top become loyal customers at the bottom. Regardless of whether you want to learn more about creating an enterprise sales funnel, work with a b2b sales funnel, or discover sales funnels for beginners, the key principle stays the same.
In this guide, we will share all the essential steps to build a sales funnel. You will learn how to:
Are you ready to manage your sales funnel and close more deals? Dive right in!
It is the Sales funnel that pushes your leads into becoming customers. Also called as a sales pipeline, conversion funnel or marketing funnel, it is an end source for marketers to add new traffic to a website and then nurture them down through different stages until they land on your revenue generating department – sales, often supported by tools like HubSpot Sales Hub.
Industries across e-commerce, technology and business services are driven by the sales funnel. Not just that, recruiters and B2B companies also focus on sales funnel best practices while looking for clients or businesses.
The story your brand speaks is the reason people choose to buy from you. The catch here is how relevant it is to your customer. Your customer's story is similar, but it goes even deeper: It talks about who they are, what they need and how relevant your product or service is to them.
All you have to do is understand what you are trying to fulfil. Why do you want this? Who are you trying to serve and what will your customer get if they pick you?
How you tell a relevant story depends on the level of the sales funnel you target your customers and how effectively your sales enablement process supports the buyer journey. Your audience at the top of the sales funnel is wider. Your content here is not specific to a particular segmented audience. It caters to a larger crowd. However, this is different when you want to focus on middle and bottom of the sales funnel. The narration of your story becomes different at these two stages to narrow down the wider audience to fit into the intent and decision stages of the sales funnel.
Use content marketing as a part of this process: Send relevant articles and videos; create case studies; provide longer-form content (such as white papers) that educates prospects further about your product/service offerings.
How to engage and push leads down the marketing funnel
Click here for HubSpot Onboarding: Difference between Marketing Hub vs Sales Hub
Never give up is the mantra here! Keep nurturing your leads until they are ready to make a purchase or at least looking for more information about it.
When a prospect reaches out to you via email, social media or any other channel of contact with your business, make sure that you are able to respond within 24 hours (or 48 hours with prior intimation as a thank you message in case of a form fill).
At this point, you've made your pitch and convinced your lead to make a purchase. Now it's time for them to actually make a purchase. These can be some of the possible situations:
The first step in creating a sales funnel is to define the problem/pain point before you begin. This establishes that you know exactly how your product or service can solve the problem for your customers. You cannot move ahead without this.
Once you've identified the problem, it's important that you set goals for achieving those results. Be ambitious but realistic. You can think of tangible fitness goals as examples:
There is no one-size-fits-all approach to sales funnel. You will be able to create an effective sales funnel to generate more leads and close more deals by taking into consideration your end goal and the pain points of your customers. Tailoring your marketing automation strategy accordingly is key.
TransFunnel is a marketing automation and inbound marketing solutions company that can help you with the right strategies aligned with the sales funnel.
Your leads deserve a funnel that actually converts. We'll help you get there. Let's Build Your Funnel!
