Most of these conversations start the same way. A client has a WordPress site; something is wrong with it, and the person who built it is either unavailable or has moved on. If one of these sounds familiar, we have seen it before.
We build on lean, well-structured themes and keep plugin using intentionally rather than additive. Every site we deliver comes with a documented maintenance plan and an update protocol your team can follow, or we can manage under a retainer.
We ask the question before we start. What does your team need to do with this site? How is your content managed? What tools does it need to connect to? If WordPress is the right answer after that conversation, we build it properly. If it is not, we say so.
We design the CMS setup around the people who will use it. Block editor, custom fields, and page templates are configured for the marketing team, not for a developer. After handover, the team can run the site independently.
Performance requirements are part of our build spec before development starts. Core Web Vitals targets, image optimization standards, caching configuration, and load time benchmarks are defined and tested throughout, not reviewed after launch.
We plan integrations before development begins. Whether that is HubSpot, Salesforce, Marketo, GA4, or other tools in the stack, we connect them properly, test them against real scenarios, and document how they are configured.
We run a full SEO audit before any redesign work begins. URL mapping, redirect planning, metadata migration, Core Web Vitals baseline, and post-launch monitoring are part of the delivery, not an afterthought.
WordPress engagements can be narrow or broad depending on what is needed. Here is what we offer and what each part actually involves
The brief that arrives usually describes what someone wants to build. We spend the first part of every engagement making sure we understand why. What is the site supposed to do, for whom, and what does the current one get wrong? That conversation informs every decision that follows.
We build bespoke WordPress themes, not adapted from off-the-shelf templates. The design starts in Figma as a proper component system. The development translates that system into a WordPress theme that is clean, documented, and maintainable by someone other than the person who wrote it.
A WordPress site your marketing team can actually use. We configure the block editor, custom fields, and page templates around the workflows your team has, not around what was easiest to build. After handover, a non-technical editor can update the site without a developer on call.
For B2B and B2C businesses selling online. Product catalogues, custom pricing, checkout flows, and payment gateway integration. We scope the commercial requirements first and build the WooCommerce setup around them.
Sometimes a plugin exists that does what you need. Sometimes it does not, or the available options carry too much overhead for too little value. We build custom plugins when the requirement justifies it and documents them properly so any competent developer can maintain them.
A slow WordPress site is a design and development failure, not a hosting problem. We set performance targets before development begins and test against them throughout. Core Web Vitals, image optimization, caching, and load time are part of the build spec, not a post-launch audit.
If you are redesigning an existing WordPress site, the SEO migration is a project in its own right. URL mapping, redirect planning, metadata migration, structured data, and post-launch monitoring. A redesign that costs you organic traffic is a project that failed.
Most WordPress security problems are avoidable with update discipline and a sensible hosting setup. We advise security posture as part of every delivery and offer maintenance retainers that keep the site updated, monitored, and recoverable.
HubSpot, Salesforce, Marketo, Pardot, GA4, and Tag Manager. We connect the site to your marketing stack during the build, not as a post-launch task. Every integration is tested against real scenarios before go-live.
Subheading: Every project starts somewhere different. These are the engagements we run most often.
We follow the same structure on every WordPress project. What changes is the depth of each phase based on what the project requires.
Business goals, target audience, current site audit, CMS requirements, integration needs, and a conversation with the people who will actually manage the site after launch. We need to understand how the site will be used before we can design it well.
Site map, page hierarchy, user flows, and low-fidelity wireframes for the key pages. The conversion logic and content structure are agreed before visual design starts. Every change at this stage costs a fraction of what it costs to change later.
High-fidelity mockups in Figma, built as a component system. Two structured rounds of feedback with defined approval gates. After signing off, changes go into a post-launch backlog rather than reopening the design phase.
Custom themes build on the agreed component system. Plugin selection kept intentional. Performance, accessibility, and SEO requirements defined in the spec and tested throughout the build, not audited at the end.
Marketing stack integrations are connected and tested against real scenarios. Cross-device and cross-browser testing. Accessibility review against WCAG 2.1 AA. Security baseline check. Performance benchmarked against agreed targets.
Phased launch with a defined go-live checklist. CMS training for the team who will manage the site. Documentation covering the theme, plugins, integrations, and the update procedures your team will need. The benchmark: a marketing manager can update the site without a developer.
We tell you what the actual problem is and what the right response looks like. That is usually a more useful starting point than a proposal
Book a Free WordPress Review →Custom software works only when requirements, user experience, architecture, integrations, testing, and adoption are handled together. TransFunnel brings delivery experience across digital systems, CRM, MarTech, automation, and business workflows.
Software should work with how your business already operates—not force you into a generic template.
Your application needs to integrate seamlessly with CRM, MarTech, ERP, and internal tools.
A strong development partner ensures clear scoping, structured execution, and reliable delivery.
Ongoing support includes documentation, training, maintenance, and continuous improvements.
We do not publish pricing because the scope of a WordPress project varies too much for a number to be honest without context. A five-page brochure site on a clean WordPress build is a different engagement from a custom WooCommerce platform with third-party integrations. We provide fixed-price proposals after discovery. If you have a budget, tell us in the first call and we will scope it or tell you clearly if it is not realistic.
A focused brochure site with content ready and approvals moving is six to eight weeks. A larger site with custom functionality, e-commerce, or a content migration takes twelve to sixteen weeks. We share a fixed timeline after discovery, once scope is agreed.
It depends on what your team needs to do with the site and what your broader tool stack looks like. WordPress is the right answer when you need maximum flexibility, a large plugin ecosystem, and a CMS that most marketing teams can operate without training. It may not be the right answer if you are already running HubSpot and want CMS, CRM, and automation in one place, or if your governance requirements are complex. We have that conversation before we recommend anything.
Custom WordPress development means building a bespoke theme and, where needed, custom functionality rather than adapting an off-the-shelf theme or assembling a site from premade page builder components. The difference shows performance, maintainability, and how well the site reflects the brand. Custom builds take longer and cost more. They are also more reliable over time and easier to extend.
Yes, and it is one of the more common requests we get. We audit the site, document what exists, and assess what is worth keeping versus what needs replacing. Most sites we inherit have a combination of the two. We do not insist on rebuilding from scratch if what exists can be stabilized and improved.
Most WordPress security problems are preventable. We set up managed hosting with automatic backups, configure user access correctly, select plugins with good security records, and establish an update protocol. We also advise on additional security tooling where the risk profile justifies it. For ongoing security, we offer maintenance retainers that keep the site updated and monitored.
Yes. We connect WordPress to HubSpot, Salesforce, Marketo, Pardot, GA4, and Tag Manager as part of the build. Every integration is configured and tested before go-live. If forms are not creating contacts in the CRM, or if analytics events are not firing correctly, the project is not finished.
Yes. WooCommerce is the right choice for businesses that need e-commerce functionality within a WordPress environment. We scope the commercial requirements first: catalogue structure, pricing logic, payment gateways, and any custom checkout flows. The build follows the requirements, not from a generic WooCommerce setup.
We offer maintenance retainers covering plugin and theme updates, security monitoring, performance checks, and content changes. We can also work on a project basis for specific post-launch work. We train the team before handover, so the day-to-day management does not require an agency.
We are not a WordPress-only studio. We are a consultancy that builds on WordPress when it is the right platform for the requirements. That means we think about the site in the context of the business, the marketing stack, and the team who will run it. The build reflects those requirements rather than a generic WordPress template. And we connect the finished site to the tools that need to track what it produces.
