Marketo Consulting Services Built for Pipeline, Not Just Campaigns

As an Adobe Solution Partner with certified Marketo consultants who implement, integrate, and optimise Adobe Marketo Engage for B2B marketing teams.

Trusted by leading brands worldwide

A Marketo Licence Is Not the Same as a Marketo Programme

Most teams use a fraction of what Marketo can do. The problem is rarely the platform. It is implementation quality, integration depth, and whether the setup was designed around revenue or around someone's onboarding checklist.

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Marketo is live but underused.

We audit your current setup, identify what is underused, and build a roadmap tied to pipeline targets, not feature checklists.

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Lead scoring exists on paper. Sales ignores it in practice.

We rebuild scoring models using real conversion data, not assumptions, so the MQLs that reach sales are the ones that actually close.

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Email campaigns go out. Nobody can explain why they underperform.

We go through the content, the audience segmentation, deliverability, and the whole sending logic, trying to spot the tiny breaks.Then fix it by A/B test.

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Marketo and the CRM show different numbers in every report

We clean the native integration, align field mapping, and set up lifecycle stages that both marketing and sales can trust.

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Nurture programs exist but buyers drop off mid-funnel.

We rebuild nurture flows around actual buyer behaviour, with branch logic that responds to engagement, not just elapsed time.

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Attribution tells you impressions and opens. Not pipeline.

We configure Marketo Measure and Revenue Explorer so marketing impact is tied to closed deals, not campaign clicks.

Six Things We Ship for Marketo Teams

Implementation, integration, automation, training, attribution, and ongoing support. Pick the gap. We close it.

Marketo Implementation and Migration

Clean instance setup, workspace configuration, channel and programme tagging, and CRM sync. We also handle migrations from legacy platforms with full data integrity and audit trail.

Marketo Consulting and Strategy

Marketing roadmaps, maturity audits, and transformation plans from a marketo consulting company that operates as a long-term partner. We measure success in revenue attributed, not tasks completed.

Marketo CRM Integration

Native Salesforce and Microsoft Dynamics integration, custom field mapping, lifecycle stage alignment, and bi-directional sync that gives both sales and marketing a single version of the truth.

Lead Scoring and Nurture

Models scored using the real sales conversion data, not some rough extrapolation. Multi step nurture programs that adjust based on buyer behavior, instead of sticking to neat campaign timelines.

Marketo Email Marketing and Campaign Operations

Email templates, dynamic content, segmentation, deliverability reviews, and A/B testing frameworks. The kind of Marketo email marketing setup that improves with every send.

Marketo Training and Managed Services

Role-specific Marketo training for marketing ops, campaign managers, and admins. Additionally, ongoing Marketo support under a managed retainer for teams that need a trusted pair of hands post-launch.

What Teams Actually Hire Us For

Real Marketo work, with numbers to back it up.

How We Run a Marketo Engagement

Step 01

Discover

We review your current instance, CRM data quality, campaign history, scoring model, and attribution setup. Everything, before we recommend anything.

Step 02

Design

Marketing roadmap, scoring architecture, integration plan, and a success target tied to pipeline metrics, not platform features. Signed off before any configuration starts.

Step 03

Build

Configured in a sandbox environment with your team reviewing every component before it touches live data. No surprises at go-live.

Step 04

Launch

Phased rollout with team training, admin documentation, and a go-live checklist that holds up in the first campaign review.

Step 05

Optimize

Monthly reviews on programme performance, lead quality, pipeline contribution, and scoring accuracy. Improvements driven by data, not assumptions.

Marketo Doing the Work, But Not Showing the Results?

We identify three fixes that will show up in your next pipeline review. No discovery decks, no sales pitch.

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Adobe Marketo Engage Products We Configure

Marketing Automation and Smart Campaigns

Multi-step workflows that trigger on behaviour, update records, route leads, and run without manual intervention.

Lead Management and Scoring

Acquisition, scoring, grading, and routing models aligned to how your sales team actually qualifies.

Email and Nurture Programmes

Batch sends, triggered emails, and multi-touch nurture sequences with dynamic content and personalisation at scale.

Account-Based Marketing (ABM)

Target account lists, intent signals, and account-level engagement tracking built on Marketo's ABM module.

Landing Pages and Forms

Branded capture pages, progressive profiling, and gated content tied directly to Marketo programmes and CRM routing.

Marketo Measure (Attribution)

Full multi-touch attribution that maps every marketing touchpoint to pipeline and revenue, so the CFO finally gets the answer they keep asking for.

Revenue Explorer and Analytics

Advanced reporting across programme performance, channel ROI, funnel velocity, and lead-to-revenue modelling.

AI Personalisation

Adobe Sensei-driven content personalisation, send-time optimisation, and predictive audience recommendations built into Marketo Engage.

Frequently Asked Questions

What does a Marketo consulting engagement include?

It depends on what you need. It can cover implementation, CRM integration, lead scoring design, email programme builds, attribution setup, training, and ongoing optimization. We scope each engagement based on your current maturity and goals. 

What is Adobe Marketo Engage, and is it right for my business?

Adobe Marketo Engage is an enterprise B2B marketing automation platform built for lead management, multi-channel campaign execution, CRM alignment, and revenue attribution. Gartner named it a Leader in the 2024 Magic Quadrant for B2B Marketing Automation. It suits mid-market enterprise teams with complex buying cycles, multiple product lines, or high lead volumes. We can advise on fit in a 30-minute scoping call. 

How is Marketo pricing structured?

Marketo pricing is contact database based, with tiers that scale from smaller lists to enterprise volumes of 1 to 5 million email sends per hour at the highest performance tier. Add-ons like Marketo Measure and ABM are priced separately. We share current pricing in a scoping call since it changes, and quoting a stale figure is not useful to anyone.

Are you a certified Marketo consulting company?

Yes. TransFunnel is an Adobe Solution Partner with Marketo certified expert consultants across implementation, integration, and marketing operations. Our team holds certifications across Marketo Engage, Marketo Measure, and Adobe Experience Cloud. 

Do you provide ongoing Marketo support after go-live?

Yes. We offer Marketo support under managed service retainers covering campaign operations, scoring updates, integration maintenance, release reviews, and admin requests under a predictable monthly fee. 

Can you integrate Marketo with our CRM?

Yes. The Marketo integration with Salesforce is native and bi-directional. We also configure integrations with Microsoft Dynamics, HubSpot, and custom CRM systems via API. Every integration includes field mapping, lifecycle stage alignment, and sync rule documentation.

Do you offer Marketo training?

Yes. We run role-specific Marketo training for marketing ops teams, campaign managers, and administrators. Training includes live sessions, recorded walkthroughs, and documentation your team can use after we hand it over. 

Can you run a Marketo demo for our team before we commit?

Yes. We can organize a Marketo demo scoped to your industry and use case. It is more useful than a generic product tour because we walk through the features relevant to how your team would actually use the platform. 

Ready to Make Adobe Marketo Earn Its License Fee?

Talk to a certified Marketo consultant. No discovery decks. No junior reps. A real conversation about what your marketing automation should be doing for revenue, and what it will take to get there.

Book a Strategy Call