Move the data without moving the mess
Old systems carry duplicates, inconsistent fields, missing owners, broken lifecycle stages, and outdated records. Migration is the moment to fix that, not copy it forward.
Old systems carry duplicates, inconsistent fields, missing owners, broken lifecycle stages, and outdated records. Migration is the moment to fix that, not copy it forward.
We identify duplicates, incomplete records, invalid values, old fields, and inconsistent naming before migration.
We map fields, objects, owners, activities, associations, and lifecycle stages so context is preserved.
We use validation, test migration, stakeholder review, and rollback planning to reduce launch uncertainty.
We document changes, support users, and help teams understand where data lives and how to use it.
Strong migration work covers cleanup, mapping, validation, CRM readiness, and support after the move.
Source data review, risk assessment, field inventory, dependency mapping, and migration roadmap.
Deduplication, normalization, lifecycle cleanup, owner mapping, and data quality rules.
Support for HubSpot, Salesforce, Zoho, marketing automation, work management, and related platforms.
Map records, custom fields, associations, activities, stages, and historical data.
Sample migration, record checks, user review, reconciliation, and issue resolution.
User enablement, reporting checks, adoption support, and ongoing data hygiene guidance.
We plan migration around future usability, not just transfer completion.
Review current structure, data quality, business rules, user needs, and reporting dependencies.
Map fields, records, owners, associations, lifecycle stages, and historical data requirements.
Remove duplicates, standardize values, resolve gaps, and mark records that should not move.
Run sample migration, validate with users, correct issues, and confirm acceptance criteria.
Complete migration, check reporting, train users, and support data hygiene after go-live.
Let us assess your data before the move, so the new system starts with the right foundation.
Assess your migration readiness →Migration decisions affect CRM trust, reporting, automation, and user confidence. A partner helps reduce risk before the move becomes irreversible.
Identify and clean duplicates, incomplete records, invalid values, and inconsistent naming before migration.
Ensure accurate mapping of fields, objects, owners, and lifecycle stages so all data context is preserved
Reduce launch uncertainty through validation, test migrations, stakeholder reviews, and rollback planning.
Build confidence with documentation, user support, and clear guidance on how to access and use data.
Review source data, assess risks, map dependencies, and create a structured migration roadmap.
Perform deduplication, normalization, lifecycle cleanup, and apply data quality rules.
Migrate data across platforms like HubSpot, Salesforce, Zoho, and other business systems.
Map records, custom fields, associations, activities, and historical data accurately.
Conduct sample migrations, validate records, reconcile data, and resolve issues before final rollout.
Ensure adoption with user training, reporting checks, and continuous data hygiene support
Time required depends on data size, quality of the source systems, complexity of fields, history, testing and approval processes, etc. A migration audit provides more accurate estimates.
Ask about data cleanup process, field mapping, data validation, sampling, rollback strategy, documentation, and ongoing support after migration.
There is a slight difference between these two procedures. Data migration refers to moving data across systems whereas conversion is about transforming data to fit into the destination systems properly.
Yes, we do CRM and Martech migrations, including mapping, cleanup, validation, and user training.
Migration is a perfect opportunity to cleanse the data, clean up fields, remove duplications, validate data, standardize it, etc.
Migration may affect reports, and that is why all reporting requirements need to be taken care of during data mapping and validation.
Get more help with data migration planning, cleansing, validation, and platform readiness from TransFunnel.
Talk to a data migration expert →