You Have Got Your Sales And Marketing Teams Aligned. Now What?

Imagine you are the coach of a basketball team that is on a winning streak, and all of a sudden the players are running completely clashing plays, even though you have ensured they are “aligned” and share the same goals. Would they win the game? Most definitely, no!  This scenario can easily happen between your … Read more

Inbound Marketing in a B2B Scenario

Inbound Marketing Scenario: How do you decide which movie to watch? Most likely, you will search for “upcoming movies” and click on a trailer after reading a summary. There is a reason why studios spend the big bucks on cutting the best trailer, flooding the Internet with relevant blogs and articles, and then sending their stars … Read more