Understanding TOFU, MOFU, BOFU and Why They are So Important in The Inbound Marketing Content Matrix Your business’s inbound marketing doesn’t exist in a vacuum and this is true for your content as well. Remember, your content is an integral part of your inbound strategy, which in turn is a critical component of your marketing … Read more
Bounce rates can be hard to fathom and for most businesses, these are somehow always through the roof. As a content marketer, you must be focusing on multiple bounce rates – for blogs, websites, landing pages, phew! The list never ends. When I was finally able to bring our blog bounce rate down to 2.67% … Read more
Google Ads Guide: Today, marketers know that inbound marketing is the key to staying competitive. Outbound marketing techniques of generic blast emails, billboards, and pop-ups, are more costly and generate lower ROI. Investing in Google ads or PPC (pay per click) is one of the proven and most efficient inbound marketing strategies that businesses need … Read more
Imagine you are the coach of a basketball team that is on a winning streak, and all of a sudden the players are running completely clashing plays, even though you have ensured they are “aligned” and share the same goals. Would they win the game? Most definitely, no! This scenario can easily happen between your … Read more
Inbound Marketing Scenario: How do you decide which movie to watch? Most likely, you will search for “upcoming movies” and click on a trailer after reading a summary. There is a reason why studios spend the big bucks on cutting the best trailer, flooding the Internet with relevant blogs and articles, and then sending their stars … Read more
Crack B2B Brand Marketing: Challenges & Winning Strategies
Crack B2B Brand Marketing: Challenges & Winning Strategies
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
