Digital Transformation in Healthcare – 6 Reasons Why Healthcare Marketers Need To Embrace A Digital-First Approach Digital transformation in healthcare is more than just moving to a digital landscape. Take the instance of the US Healthcare market; its digital health market is expected to reach 504.4 Billion USD in 2025 from 86.4 Billion in 2018, … Read more
Explore How Technology And Marketing Go Hand In Hand Many companies are investing heavily in new technology. Why? Because they sell more. A study by Statista claims that the global market revenue of artificial intelligence in marketing are expected to grow from 27.4 billion U.S. dollars in 2023 to 107.4 billion in 2028. Artificial Intelligence (AI) … Read more
Understanding the traditional and organic way of marketing “Good marketing makes the company look smart. Great marketing makes the customer feel smart,” says marketer and start up advisor Joe Chernov. Apart from being an economy-driving activity, marketing, whether inbound or outbound, is a set of procedures for communicating, delivering and offering some value to the … Read more
SDR in Marketing – 9 Skills to Pick Up Before the Year Ends As organizations grow and start investing in their marketing efforts especially inbound marketing, the number of leads pouring into the top of the funnel increases considerably. It becomes overwhelming for the salespersons to qualify and prospect all the leads while attending their … Read more
Achieve faster business growth with personalised marketing From Amazon, Spotify to Netflix, we’re surrounded by brands that practice personalised marketing for their users. Now, customers all over the globe are expecting the same level of personalisation from companies of all sizes. Ninety per cent (90%) of the US consumers find marketing personalisation very appealing, as … Read more
Strategies That Can Help You To Retain Customers For Your Brand What’s more amazing than acquiring a new customer? It’s customer retention! Yes, you read it right and it costs 5 times more to acquire new customers than retaining the existing ones. Because when customers are loyal, they keep coming back to you. In accordance … Read more
With 92% of business to business (B2B) marketers including LinkedIn in their digital marketing strategy, it is safe to say that LinkedIn is a powerhouse social media network. While it might not have the reach of Facebook or even Instagram, LinkedIn isn’t exactly small. The professional networking site boasts of 675+ million users, out of … Read more
Inbound Marketing B2B is not a new term or practice anymore. Organizations today have understood and realized that outwardly pushing a brand, product, or service onto prospects in the hope of lead generation or customers does not work anymore. Inbound marketing helps marketers develop a marketing engine that attracts visitors and converts into leads. For B2B organizations, it … Read more
