70% of searches and web traffic are made from mobile phones, leading to online action, and 80% of the top-ranked websites are mobile-first (Source: review42). With such huge traffic, don’t you think it is important to maintain mobile-friendly content? Having mobile-friendly content doesn’t just mean enhancing mobile responsiveness or resizing web pages, but it also … Read more
So you’ve decided to start your own blog. But all that stands in front of you at the moment is one hurdle after the other. What should you write? How do you choose your topic? At the moment, it is very possible that people who will see your blog post on facebook, twitter, might not … Read more
Have you ever been in a situation where you knew what you wanted to buy but didn’t because the product didn’t list enough information for you to make the buying decision? Or in a situation where you were comparing two of the best products but still couldn’t decide and the auto-generated emails didn’t help either? … Read more
Overview The digital noise environment is busier than ever, and simply publishing content is no longer enough to break through the noise. Perhaps you are interested in learning more about what is content marketing, or perhaps you are interested in learning more about the intricate details of content marketing strategy. This blog post will walk you through 8 key learnings to get you up to … Read more
A periodic table of content marketing is a visual representation of the key elements and strategies that make up a successful content marketing campaign. HubSpot is the top Customer Relationship Management or CRM platform that enables marketers to streamline most of their content marketing tasks. A study by Content Marketing Institute (CMI) reveals that 73% … Read more
What’s the first thing that comes to your mind when thinking about AI content writing? Does it provide user-generated content that aligns with your brand tone and goal? The content remains the king in a rapidly evolving digital landscape. What would happen if the king got a good high-tech makeover? Let’s talk about rising Artificial … Read more
Best 7 Steps To Write An Effective Case Study What is the purpose of a B2B case study? Simply put, a B2B case study helps users understand how as a business, you can solve their pain points as you have done for other clients. As part of your content marketing activities, B2B case studies are … Read more
Know That Content Marketing Is Driven By Psychological Factors For every word piece that exudes a neat structure and eloquence, there lies a content marketing strategy of research-driven approach and the triggering psychology to persuade your audience. Whether it is a blog, social media post, newsletter, e-book, whitepaper or a marketing email, content marketing is … Read more
