Transfunnel Consulting 
When it comes to digital marketing, search engine optimisation (SEO) and pay-per-click (PPC) ads are probably the most important players. One is often asked which is better, SEO or PPC? The truth, my friend, is that it all actually depends on your business goals and marketplace. However, most companies make the mistake of heavily focusing … Read more
How do we know if something is performing as per expectation? Or understand if we are even using the tools correctly? We run an audit. Don’t panic, this audit isn’t like an income tax audit, but is a system audit. Today, marketers intertwine a lot of inbound marketing methodologies with technology and tools. Most businesses … Read more
Streamline Your Business With Robotic Process Automation Every business, big or small, works towards speeding up its processes. This is in order to support their digital transformation efforts. This is where Robotic Process Automation (RPA) comes into the picture. It is believed that better and agile the processes, better the experience enjoyed by organisations and … Read more
Get email-ready with these tips we swear by Emails form a crucial part of any given point in our professional career. In 2020 alone, 300.4 billion emails were sent and received a day. The way you write an email reflects on your professionalism and most importantly, ensures everything is documented. I personally love emails. Email … Read more
Explore How Technology And Marketing Go Hand In Hand Many companies are investing heavily in new technology. Why? Because they sell more. A study by Statista claims that the global market revenue of artificial intelligence in marketing are expected to grow from 27.4 billion U.S. dollars in 2023 to 107.4 billion in 2028. Artificial Intelligence (AI) … Read more
Data and the significance of securing it Data security It is often said that with great power comes great responsibility. On the same lines, when these powers are considered as Information Technology (IT) and its rising significance, data security is vital for information stored or accessed in a working process. Presently, breaching of data has … Read more
Understanding the traditional and organic way of marketing “Good marketing makes the company look smart. Great marketing makes the customer feel smart,” says marketer and start up advisor Joe Chernov. Apart from being an economy-driving activity, marketing, whether inbound or outbound, is a set of procedures for communicating, delivering and offering some value to the … Read more
Shape your social media strategies better In a world where social media has been dominating every sphere of marketing, technology and software companies are leaving no stone unturned to be the show stealers. In this blog, we have not only analysed various strategies used to increase the engagement rates, but also present numerous insights on how … Read more
