Transfunnel Consulting 
It can be frustrating and stressful for a marketing professional to be inundated with back to back meetings through the day and then have to manually send out all the blast and follow-up e-mails to potential leads, hoping one e-mail will resonate and convert. Sounds familiar? We have all been there. Luckily, Marketing Automation has … Read more
Google Ads Guide: Today, marketers know that inbound marketing is the key to staying competitive. Outbound marketing techniques of generic blast emails, billboards, and pop-ups, are more costly and generate lower ROI. Investing in Google ads or PPC (pay per click) is one of the proven and most efficient inbound marketing strategies that businesses need … Read more
Imagine you are the coach of a basketball team that is on a winning streak, and all of a sudden the players are running completely clashing plays, even though you have ensured they are “aligned” and share the same goals. Would they win the game? Most definitely, no! This scenario can easily happen between your … Read more
As opposed to only focusing on outbound marketing strategies, the marketing space has been constantly evolving with the introduction of interesting tools and methodologies to service the customers and prospects better. Account-based marketing is one of those tools that has garnered a colossal amount of attention in recent times with more businesses adopting inbound marketing … Read more
High Bounce Rate Becoming A Problem? Here’s How To Fix It: You love your website, your blogs, and your landing pages. Sure, then why doesn’t everybody else? It’s hard to come to terms with the fact that something you have put so much work into, is not loved or sometimes even liked by internet users. … Read more
A Complete Marketing Automation Guide Marketers and salespeople are no longer the dashboard-busy, reports-holder, behind the curtain Lillies that no one notices; they are the wizards of the muggle world, who sometimes work under the stairs and but never locked in the cupboard. They are active on social media, have detailed profiles on LinkedIn, and have taken … Read more
A Complete Marketo Guide: Are you struggling with understanding your customers and increasing conversion rates and sales? Are you wondering if there is a one-stop solution that not only helps you personalise content but also automates campaigns, and targets only those leads who qualify to be your potential customers? What if you had a tool … Read more
Inbound Marketing Scenario: How do you decide which movie to watch? Most likely, you will search for “upcoming movies” and click on a trailer after reading a summary. There is a reason why studios spend the big bucks on cutting the best trailer, flooding the Internet with relevant blogs and articles, and then sending their stars … Read more
