Transfunnel Consulting 
Have you ever been in a situation where you knew what you wanted to buy but didn’t because the product didn’t list enough information for you to make the buying decision? Or in a situation where you were comparing two of the best products but still couldn’t decide and the auto-generated emails didn’t help either? … Read more
Overview Your Martech stack is the foundation of how you plan, execute, and measure your marketing. But in 2026, a winning B2B stack isn’t about having the most tools, it’s about having the right ones. A high-performing stack is built around six essential layers: data, CRM, automation, content, analytics, and personalization. Because your tech should align with your goals, you must avoid the … Read more
The rising popularity of cloud services has revolutionised what business offer, and how they operate, and market. Nowadays, an increasing number of businesses are offering what we know as SaaS products. What Is SaaS? SaaS Marketing, an acronym for “software as a service” marketing, is for businesses that offer a service or intangible product over … Read more
3.4 billion users of social media never fail to highlight how important these platforms are in the digital age for businesses. Facebook alone has 2.77 billion active users monthly, whereas LinkedIn has more than 500 million users. Imagine how deeply social media can impact your business if deployed directionally. According to Superoffice, 94% of B2B … Read more
Inbound marketing is introducing your consumers and prospects to your business’s way of thinking and culture by influencing them with compelling content. Unlike traditional marketing, it is not one-way communication but does go back to have better engagement. Today’s consumer is no longer dependent on advertisements to make buying decisions as Google searches and relevant … Read more
“Reaching the right people at the right time” has probably never been more important than when it comes to healthcare and those who are in dire need of medical attention. We all have friends and relatives asking us about the best doctor whenever they have any health concerns. And we have all given our bits … Read more
Have you ever had a pop-up ad while visiting a website and cringed immediately? Have you ever had an advertising mail sent to your inbox and followed the unsubscribe link without blinking? Now, have you ever watched a video and went past it without hating the world if you didn’t like it much? Why do we hate … Read more
Every business wants to have greater revenue and growth, but they feel spring under their feet when they hear words like “sales and marketing teams” AND “together”. It’s fairly common in the business world to try and work it out without having the two teams aligned. According to Forbes, Mary Shea, Ph.D., principal analyst at … Read more
