Transfunnel Consulting 
Understanding TOFU, MOFU, BOFU and Why They are So Important in The Inbound Marketing Content Matrix Your business’s inbound marketing doesn’t exist in a vacuum and this is true for your content as well. Remember, your content is an integral part of your inbound strategy, which in turn is a critical component of your marketing … Read more
For all sorts of businesses today, Marketing Automation is an important element for all marketers. Today, two-thirds of marketers are using marketing automation tools to boost their businesses and optimize their workflow. Not only does it help in centralizing the marketing activities but also automating the process to an extent. Since the centralization appeals to … Read more
Now, it’s time to get responsive to smartphones With the use of smartphones increasing manifold, once you decide that web design is what you want to do or have already started learning it, then you must also know what mobile responsive web design is. Days are long gone when web designing for a single device … Read more
Pardot vs Marketo – Which Tool is Best for You? Marketing automation will be a US$ 6.4 billion industry by 2024. Globally, marketers are realizing the worth of automating various facets of the marketing strategy to achieve cost savings, better ROI, more accuracy, scalability, strengthened sales figures, and identifying, monitoring and achieving tangible measures of … Read more
How can you make your customer feel important? Most people in the B2B world think that email marketing is passé. Think again. You might be wrong. Even today, email is the preferred means of business communication and one can do wonders by using HubSpot Email Marketing to reach your prospects. What is email marketing? Email … Read more
One of the most important aspects of Inbound Marketing is Delivering the right message to the right audience at the right time throughout the buyer journey. Lead segmentation is a very effective inbound marketing strategy that enables marketers to deliver messages that address the unique needs of prospects at each stage of the buyer journey. … Read more
Understanding Conversion Paths – The Detailed Outline Here are a couple of questions for you- What’s your key job as a marketer? How does your boss assess your deliverables? The answer – Your primary goal is to convert all those targeted inbound leads that you attract via your inbound marketing strategy into leads. Yes, CONVERSIONS, that’s … Read more
Enable brand loyalty by giving your customers what they want According to a Forbes article, ‘Customer experience is today’s business benchmark.’ It’s becoming the new norm for businesses to put their customers first. The first impression of your business is where the customer experience begins and ideally, extends to ongoing interactions that build loyalty. And … Read more
