Transfunnel Consulting 
Your society’s next cricket tournament is just around the corner. Last year, your team could clinch a spot at the finals but then, unfortunately, weren’t able to bring the trophy or annual bragging rights home. Finding the right team members or partners in your quest to secure this year’s competition can be tricky as it … Read more
Win Deals With An Effective Sales Battlecard Or Kill Sheet As a sales professional, do you want to stay ahead of the game? Then you will have to prepare for customer challenges in advance by pitching better than your competitors. How Do You Do That? By keeping a tab on information about your industry, … Read more
Supercharge your marketing and sales enablement activities Here’s a harsh truth. As customers get more demanding, it won’t be business as usual for companies to drive sales action backed by highly personalised customer engagement. Marketers need more time on their hands to understand their target markets and the personas within them to create campaigns perfectly … Read more
With 92% of business to business (B2B) marketers including LinkedIn in their digital marketing strategy, it is safe to say that LinkedIn is a powerhouse social media network. While it might not have the reach of Facebook or even Instagram, LinkedIn isn’t exactly small. The professional networking site boasts of 675+ million users, out of … Read more
Overview Choosing either HubSpot or Marketo might seem like an important decision that could make or break the future of your company. Both software providers offer a strong product that helps automate your marketing activities; however, they approach customer engagement differently. While one tries to create an ecosystem that guarantees seamless collaboration between your sales and marketing … Read more
With limited resources and lean team setups, data-driven insights are very valuable for Startups. It yields a significant positive impact on both the top and bottom line if done effectively. As per a survey by Forbes, companies with data-driven marketing strategies are six times more likely to be profitable year over year. But remember, being data-driven … Read more
Which Social Media Channels To Consider For B2B Marketing and Their Benefits When was the last time you skipped going to a company website and instead searched for a business on a social media network? Yesterday? Today? Half an hour ago? The use of social media is on the rise. In 2018, an estimated 2.65 … Read more
Overview Choosing the right marketing engine is a defining moment for any growth-focused team. With the digital landscape shifting rapidly, the debate often narrows down to two industry titans: HubSpot Marketing Hub and Salesforce Marketing Cloud. Both offer incredible credentials, but the “best” choice depends entirely on your specific operational needs and scaling goals. This … Read more
